Tuesday, February 8, 2011

Draft Press Release 2: Image Management

NEWS RELSEASE

FOR IMMEDIATE RELEASE

February 7, 2011

James E. Muellenbach III, CEO

Burger Planet

1000 Lincoln Street

Indianapolis, IN 46202

245-512-7816

Burger Planet Provides Quick Healthy Choices

INDIANAPOLIS, IL- Burger Planet welcomes aboard Jayne Petersen, Opal Whitcomb’s personal trainer, to help introduce a new healthy menu to customers. Burgers and fries still included, Peterson hopes to team up with Burger Planet in providing an alternative healthy choice for its customers.

The new additions to the menu will provide more variety in the Burger Planet menu. The new options allow you to enjoy the classic burgers you love, but in a healthier way. All burgers are now offered with a side of apples instead of fries and lettuce instead of a bun.

"Jayne Petersen and Burger Planet share a commitment toward health.” Says James E. Muellenback lll, CEO of Burger Planet.

With Petersens background in heath, the company hopes to pioneer a new quick and healthy type of food service. Items will be hitting the menu this spring. For more information, contact Stephanie Harries at (661)- 755-3767.

Contact

Stephanie Harries

Public Relations Assistant

Office: (661)- 755-3767

Email: stephanie.harries@aggiemail.usu.edu

Burger Planet was founded in 1934. With 8,921 franchises across the United States and locations in 17 countries, Burger planet is now one the largest burger franchise in the world. Burger planet is publicly owned.

-END-

4 comments:

  1. It is a good start. However, I feel that Burger Planet was not healthy before, which is damaging to the image of the company. I would word it so that is seems that they are bringing the menu options to your attention rather than creating it out of force. Good boiler plate :)

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  2. This is a great start. Make sure your end is centered!!! Make it flow a little more. -Tara

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  3. Something I liked was how quick and to the point you were in your release. You said what needed to be said and got it done.

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  4. First paragraph was great. Second paragraph, last line is confusing.

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