Final Press Release 2: Image Management

NEWS RELEASE

FOR IMMEDIATE RELEASE

Date: Feb. 9, 2011

James E. Muellenbach III, CEO

Burger Planet

1000 Lincoln Street

Indianapolis, IN 46202

245-512-7816

Burger Planet Provides Quick Healthy Choices

INDIANAPOLIS, IL- Burger Planet CEO, Jame E. Muellenbach III, announced Tuesday that they have teamed up with fitness guru Jayne Petersen to create a new healthy menu for customers.

Petersen, personal trainer of Opal Whitcomb, had worked with chefs to create new and exciting items for the menu. Burgers and fries still included, Peterson hopes to work with Burger Planet in providing an alternative healthy choice for its customers.

“Well, Burger Planet cares about its customers. For more than seven decades, the company has succeeded because it put customers first. We listen to our customers. And our customers desire healthy choices, of which we offer many.” said Mullenback.

The new additions will provide more variety to the Burger Planet menu. The new options allow you to enjoy the classic burgers you love, but in a healthier way. All burgers are now offered with a side of apples instead of fries and lettuce instead of a bun.

“Burger Planet has been a leader in the Quick Service Restaurant industry in offering healthy menu choices. The company believes in encouraging customers to live healthier, active lifestyles.” Said Jayne Petersen

With Petersens background in heath, the company hopes to pioneer a new quick and healthy type of food service. Jayne will also be teaming up with Corny the Clown to promote the new menu. The first even is a kick-off ceremony at the Burger Planet franchise , May 12 at Time Square in New York City. For more information on events and appearances contact, Stephanie Harries at 661- 755- 3767.

Contact

Stephanie Harries

Public Relations Assistant

Office: (661)- 755-3767

Email: stephanie.harries@aggiemail.usu.edu

Burger Planet was founded in 1934 and has served over fifty two billion customers. With 8,921 franchises across the United States and locations in 17 countries, Burger planet is now the largest burger franchise in the world. Burger planet is publicly owned.

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