Location-Based Programs

In the world of social media we have new apps, programs and social networking sites popping up on a daily basis. Keeping up with whats new in the world of social media is almost becoming a full time job. Today's hot topic is on the buzz of social medias latest trend, location-based programs. Now if any of you out there are like me your probably asking yourself what exactly are location-based programs? Well turns out you might be more familiar with them then you know. Location-based programs are integrating into most forms of social media, most popular are FourSquare, Geotagging, Yelp, and Google Latitude. Check-Ins on sites like Facebook are even considered location-based programs. Each of these programs allow you to enter your current location and find restaurants, activities and facilities around you. Sounds pretty nice right? Believe it or not these new programs have been met with fan and haters alike.

According to the article Why You'll Use Foursquare by Mike Elgan, he discuses why whether we are fans or haters, eventually we will all be using location-based programs. Location-based programs are gaining popularity by making these social- networking programs worth your while. Luring in users by offering coupons, discounts and exclusive deals. Location-based programs like Foursquare have even established branded partnership with the History Channel, CNN, Bravo, MTV, VH1, Zagat and the Wall Street Journal. All of these company's assisting networks like Foursquare in offering incentive for those who use its program. The buzz around these programs and their gaining popularity is also causing quite the stir. Awareness of the function of these location-based programs is spreading like wild fire. Mentions of these programs are popping up of popular sights like Facebook and Twitter helping to inform even more people of their presence. Facebook is even in negations of linking up with Fouraquare and making it part of the Facebook experience. Pretty soon the products, services and businesses you enjoy will being to offer incentives to persuade you to use location services. Companies, conference and event organizers, family and friends will be using location-based social networking. So maybe Elgan is right, even if your not ready to embrace location-based programs one or more of these programs is likely to embrace you.

http://www.pcworld.com/article/198698/why_youll_use_foursquare.html
http://theweek.com/article/index/200751/what-is-foursquare