Blogging: Social Media

There was once a time when fashion shows were reserved for the elite. The only way you were getting your foot the door was if you were a designer, model or big time celebrity. But recently sitting front row at every major fashion show are some familiar faces. These are the faces of today's top fashion bloggers. Girls like you and I who got their big break, believe it or not, from blogging. Their "claim to fame" are their very popular blogging sites. Blogs they set up to report on today's latest fashion trends, parties and upcoming shows. Little did they know just how far these little blogs would take them. With increasing popularity in their blogs, girls like Rumi Neeley, founder of fashiontaost.com, and several others are gaining celebrity status in the ever so elite world of fashion. Designers have recognized the amount of traffic these blog receive and have taken full advantage. Sending bloggers new clothing, purses and accessories, designer all over are cashing in on the free advertisement. Not only are these blogger receiving merchandise they are also being invited to attends several major fashion events, signing endorsement deals, and some even get lucky enough to land modeling contracts. Most of these girls have become style icons themselves, making designer even more eager to feature their products on these blogs. These girls have taken their simple blogging pastime and turned it into a full blown career. Blogs have allowed these girls to reach audiences world wide, something that was not possible before blogging. Fashion bloggers have manage to squeeze their way into the once closed off world of fashion and are taking the public with them. Giving blog readers the inside scoop on toady's fashion world.

Not only are the bloggers themselves benefiting from this blogging phenomenon, but we as a public are as well. The general public can now access details on major fashion event, shows and campaigns, that before were keep under lock. Thanks to these bloggers we are able to see what goes on behind the scenes of major fashion shows. Like never before, the public has access to these events and all their inner workings. Numerous blog sites are set up to keep fashion crazed audiences in the loops. With just the click of a button we can access photos and videos from the top couture fashion shows around the world, something that wasn't possible a few years back. Fashion week 2011 was a perfect example of how social media has altered the fashion industry. Videos and photos were being updated on popular fashion websites by the minute during top designer shows. Viewer gained their own front row seat to these once private shows. From the comfort of their own homes, fashion fan were able to tune into designer hottest runway spectaculars. Blogging has become am major part of how designers and companies promote their products. Products feature on these popular fashion sites can sell out in minutes. If its on the blog its obviously something "fashionistas" around the world will want to have.

http://www.smh.com.au/lifestyle/fashion/put-yourself-in-the-front-row-20110914-1k9g3.html
http://heartifb.com/2011/05/09/the-rise-of-the-superblog/