Monday, January 17, 2011

Letter To Cousin

Dear Sisi,

It was so nice to get a letter from you. I am glad to hear your doing well. I was excited to hear you’re interested in majoring in Public Relations. It is a great major and opens lots of doors for different careers in the future. To answer some of your questions let me tell you just a little bit about a public relations professional and what their responsibilities are.

Public relations area of expertise focuses in the managing and maintaining of ones public image, whether it’s for a company, non profit organization or an individual person. It is up to us as public relations professional to follow the trends, research our public and tailor our messages for the particular media we are dealing with. It is up to us to help the organization we are working for establish good relationships with the public.

As public relations professionals, it is essential that we understand our main responsibilities on the job. Some of these responsibilities include learning to analyze trends, predicating their consequences and counseling with our organization leaders. This job not only requires knowledge in this particular field but requires and broad educational background. Good judgment in necessary for a successful career in this field as there are no set guideline of right and wrong when it comes to public relations. It is essential that in this profession we are not only able to simply communicate our companies views to the public but be able to communicate the views of the public to our company.

Public Relations is a great field to get started in, the variety of jobs and opportunities are endless. I am excited to continue learning more about it and hopefully soon gain some hands on experience in the field. I hope this helped answer some of your question. Hope to hear from you again soon.

Sincerely,

Stephanie

1 comment:

  1. Steph,
    I like that you mentioned how PR can be tricky due to the fact that the profession does not have a concrete set of laws to govern the way things are done. Public Relations professionals must have great judgement to know what to do in sticky situations.

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